learn google ads, the friendly "non techy" way

Want expert results, without the confusion, overwhelm and headaches?

YOU KNOW WHAT SUCKS?

YOU KNOW WHAT DOESN'T SUCK?

Well heck! You’re exactly where you need to be Truth bomb: Not all ‘experts’ are created equal.

You might have hired an agency to run your ads for you, but didn’t see ANY results. 

OR you might be trying your darndest to run YOUR account but you just have no idea where to start (or what to do).

You’re starting to just give up altogether because it’s looking like NOTHING will work. I know, because I’ve been there. 

And I’m here to help.

There’s a BIG difference between running Google Ads, and running Google ads the SMART way.

say a big hello to...
PROFITABLE PROMOTION

An 8-week course that will walk you through my systematic and easy-to-follow Google Ads method.
In just 7 modules, I’ll give you my entire Google Ads system (y’know, the one that companies pay me upwards of $2k for per month).

And I’m not talking about overwhelming, hard to follow instructions. I’ll be there with you, holding your hand, coaching you and guiding you back on track when you’re lost.

“Myself and the team at Showpo loved working with Kaity. She’s really help us navigate through a lot of growth and change throughout the last few years!”

Jane Lu, Showpo ,CEO

ITCHING TO JOIN?
hERE'S WHAT YOU GET inside
PROFITABLE PROMOTION

SEVEN Course Modules

These modules are PACKED with video trainings, worksheets, checklists and more. There’s no such thing of passive learning with this course. We’re werkin’! And by the end of the program you’ll have a simple, clear, actionable plan to keep your Google Ads account humming. Think of it like Google Ads college. I’ll be rolling my 4 year marketing degree + 6 years in e-com + 6 years in Google Ads all into one course so you can smash it with Google Ads ($3,997 value)

Twice Weekly Office Hours

Twice weekly during the live program you’ll get access to me and my number 1 ads gal, Caitlin, for TWO whole hours. Yep, every Tuesday + Thursday you’ll get our undivided attention in these group office hours. We’ll go over all your burning questions, troubleshoot any areas you’re getting ‘stuck’ and tell jokes. These are recorded, so no need to stress if you’re gonna miss them. You can submit questions beforehand 😉 ($4,784 value)

Hands-On Mentoring and Coaching

Remember those classes or courses you’ve signed up for and then… crickets…
Oh HELL no. We’ve got ya back girlfriend. Profitable Promotion has 8 weeks of mentoring and coaching built in, through the FB group and coaching calls. We’re with you every step of the way. You’ll get real attention, advice and feedback from yours truly + my expert ads lady, Caitlin (who I trained and has the very-hard-to-get “Kaity stamp of approval”).

2 Hour Workshop (Pay In Full)

If you pay in full, you’ll get a hot ticket to a 2 hour workshop held a couple of months after the course ends. This is to check in on your ad performance, give you optimisation strategies and answer any questions once you have had time to digest the training. ($499 value)

CRO + SEO Bonus Training

Extra bonus trainings focused on core pillars of e-comm success. 

VIP Support

You’ll get the opportunity in our very own private FB group to connect with ME, Caitlin + other entrepreneurs to ask questions, start conversations, and maybe even VENT! (just a little). The KEY to this journey is having folks by your side. ($1997 value)

Lifetime Access to Materials

Google Ads is an ever changing organism. Which means I’ll be updating my course materials on the reg. You’ll have access to the materials and all updates, forever! (priceless)

Total Value: Over $10K

VIP

$ 1197

or 6 x PAYMENTS OF $237

VIP PLUS

$1997

EXTRA 1:1 SUPPORT. ONLY 10 SPOTS.

what's this 'VIP PLUS' all about?

I’m SO glad you asked. I’ve been running this course for a while now, and some students have been asking for more personalized, one on one support. So, I’ve added it as an option. 

In the VIP Plus package my team and I have access to your ads account during the 8 week course, so if you have ANY issues at all, we can duck in there and sort them out, toot sweet. It’s a bit like a safety net, with my team being able to give you really specific instructions tailored just for you. 

The VIP option is FAB and you will have alllll the instructions you need to make Google Ads work, however sometimes it becomes difficult to sort things out quickly as we’re not able to see directly in your account. Think of the VIP Plus package to be extra hand holding, and we got ya back. 

Here’s what else you get in the VIP Plus package, in addition to the rest of the goodies. 

VIP EMAIL SUPPORT (PRICELESS)

You get access to me and my team to troubleshoot your issues for the 8 week program, just like we would if you were our client (except you do the implementation). You’ve got us in your back pocket, whenever you need. 

30 MINUTE STRATEGY CALL ($399 value)

Yep, during the 8 week program you can book a call at ANY time with my amazing team member, Caitlin. You get 1:1 help with her on anything you need. 

CONVERSION TRACKING + REMARKETING SETUP ($1199 value)

Uh-huh – we’ll do the nitty gritty for you. The part that can be the biggest P.I.T.A (look it up if you don’t know what that stands for!)

Tech and conversion tracking can be a nightmare, but we’ll whisk away your troubles and do it alllllll for you so you can focus on the good stuff. 

If you’re using Shopify, we’ll even setup dynamic remarketing for you. 

ALL OTHER BONUSES

If you enrol as a VIP plus student, you’ll also get all the other ‘regular’ bonuses. 

VIP

$ 1197

or 6 x PAYMENTS OF $237

VIP PLUS

$1997

EXTRA 1:1 SUPPORT. ONLY 10 SPOTS.

let's take a closer look at the program

This is where it all begins, let’s start with the foundations and a quick overview of the big ideas that’ll make your experience as pain free as possible. You’ll set your measurement metric in this module.

  • Lesson 1: Google Ads Roadmap
  • Lesson 2: Getting to Know Google Ads
  • Lesson 3: Structure of Search Campaigns
  • Lesson 4: Structure of Shopping Campaigns
  • Lesson 5: Structure of Remarketing Campaigns
  • Lesson 6: Goals and Expectations

I’m going to be honest. Tech can be a b*tch. Not in this course though. I walk you through, step-by-step with training videos and handy PDFs, how precisely to set up the techy bits of your Google Ads strategy. If you use Shopify, Squarespace, Wix or WordPress, you will find this part extra easy as I demo the process with these platforms.

  • Lesson 1 Tech Overview
  • Lesson 2: Google Tag Manager
  • Lesson 3: Remarketing
  • Lesson 4: Google Merchant Centre

Another pesky lil part of Google Ads. I have you covered though. Let me show you the seamless way to setup conversion tracking so you can track your return on investment, down to the cent.

  • Lesson 1: Conversion Tracking

It’s time to build your account! You’ll be getting your hands dirty, doing keyword research and campaign setup in the most efficient way possible.

  • Lesson 1: Search Campaign Deep Dive
  • Lesson 2: Nailing Your Target Market
  • Lesson 3: Keyword Research
  • Lesson 4: Bidding and Budgeting
  • Lesson 5: Setting Up Search Campaigns
  • Lesson 6: Writing and Uploading Ads
  • Lesson 7: Dynamic Search Ad Campaigns
  • Lesson 8: Ad Extensions
  • Lesson 9: Audiences
  • Lesson 10: Negative Keywords

E-commerce businesses, you need to be running shopping campaigns. I’ll teach you why these campaigns are so important, and how to set one up in no time.

  • Lesson 1: Google Shopping Recap
  • Lesson 2: Setting Up Shopping Campaigns
  • Lesson 3: Advanced Google Shopping Techniques

Don’t just rely on acquiring new traffic, pay attention to the people that have already been to your site (and maybe converted) before.

  • Lesson 1: Creating Your Remarketing Strategy
  • Lesson 2: Setting Up Your Remarketing Campaigns

This is the key to success. Regular optimization. I’ll help you nail down a profitable optimization so you can spend just an hour or two a week fine-tuning your account for big results.

  • Lesson 1: All About Optimizing
  • Lesson 2: Overview of Reporting
  • Lesson 3: Search Queries
  • Lesson 4: Bids + Pausing
  • Lesson 5: Audience + Demographics 
  • Lesson 6: Device + Location
  • Lesson 7: Ads + Ad Schedule
  • Lesson 8: DSA Optimization
  • Lesson 9: Shopping Optimization
  • Lesson 10: Remarketing Optimization
  • Lesson 11: Creating Your Optimization Plan

(because that’s not enough right?)

I want to make sure you get the absolute most out of this program, so that enrolling is a total no-brainer. Here are the kick-ass bonuses I’ve developed, just for you.

✔ Access to a private Facebook group ($1997 value)
This is actually my FAVOURITE part of the course (connecting with all you cool kids). Google Ads is ALWAYS changing. Now, I will be updating this course as fast as I can, and you will have access to every change (even if the price goes up later). BUT I want you to also have a place to discuss new updates, error messages, and bugs immediately. 

✔ Coaching calls ($4784 value)
Twice a week during the live program I’ll be chattin’ for an hour. I’ll go over all your burning questions, troubleshoot any areas you’re getting ‘stuck’ and tell jokes. These are recorded, so no need to stress if you’re gonna miss them. You can submit questions beforehand 😉

✔ Lifetime Access to Materials 
Google Ads is an ever changing organism. Which means I’ll be updating my course materials on the reg. You’ll have access to the materials and all updates, forever! (priceless) – p.s. this is only the course material The FB group support is just for the 8 weeks 🙂

✔ How To Improve Your Sitewide Conversion Rate ($299 value)
This bonus training teaches you tricks to improve your overall website conversion rate, which will have a flow on effect to your email marketing, FB ads and Google ads performance. 

✔ SEO for E-Commerce Bonus Training ($299 value)

Does SEO confuse the heck outta you? You’re not alone! I break down some key strategies to improving your SEO so you can increase your organic rankings.

2 Hour Workshop – Pay In Full Bonus ($499 value)
If you pay in full, you’ll get a hot ticket to a 2 hour workshop held a couple of months after the course ends. This is to check in on your ad performance, give you optimisation strategies and answer any questions once you have had time to digest the training. 

 

PLUS, YOU’LL NEVER HAVE TO PAY MANAGEMENT OR SETUP FEES AGAIN.

You’re basically making money by enrolling – amiright!?

HERE'S THE DEAL

To work 1:1 with clients I charge a minimum of $2k per month.

That’s $24k PER YEAR. 
But I know that you likely don’t have that sort of $ floating around.

I want to give you my entire Google Ads system, for a fraction of that cost.
You get MY strategy, and implement it yo’self

HERE'S THE DEAL

To work 1:1 with clients I charge a minimum of $2k per month.

That’s $24k PER YEAR. 
But I know that you likely don’t have that sort of $ floating around.

I want to give you my entire Google Ads system, for a fraction of that cost.
You get MY strategy, and implement it yo’self

MEET YOUR TEACHER

Hey! I’m Kaity Griffin,

I’m SUPER passionate about helping businesses (especially the FUN ones) make their mark on the world by achieving growth through Google Ads.

For years I was the head of strategy at Australia’s largest independent Google Ads agency. I worked with companies like Showpo, Swimwear Galore and ButcherBox to scale their 7 figure businesses through a smart Google Ads strategy.

Now, I run Sunday Digital which is a Done For You (DFY) and Do It Yourself (DIY) Google Ads agency.

Prior to working ad-side, I ran my own successful e-com biz, which I scaled through mastering Google Ads.

If you’re a small biz wanting to grow and scale, or a smart marketer wanting to offer Google Ads as a service, this course is for you.

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BEFORE
PROFITABLE PROMOTION

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AFTER
PROFITABLE PROMOTION

“You will not regret enrolling in this course. Suddenly Google Ads becomes less of a mine field and a clear path to money in the bank! The course content is thorough, Kaity has a great teaching style and is very patient and helpful. I’ve tried other ways to learn Google Ads which were a fail because they didn’t explain action and consequence usefully. Kaity is the only person I’ve found that makes all the moving parts make sense!”

– Clare, New Zealand

$8,000 WORTH OF BONUSES

private facebook group

Access to a members-only private Facebook group. I'll be in the group to answer any and all your questions.

2 HOUR WORKSHOP

If you pay in full, you'll get a hot ticket to a 2 hour workshop held a couple of months after the course ends. This is to check in on your ad performance, give you optimisation strategies and answer any questions once you have had time to digest the training.

TWICE WEEKLY COURSE CALLS

Each week, there will be two live calls for all students to answer questions, troubleshoot tech issues and provide extra support.

by the end of this course you will have...

“I love this course! Kaity covers things in great detail with a lot of how-to-do-this exactly videos. The Facebook group is like having Kaity on-tap. Previously I had an account manager working on Google Ads for my business. I lost money and got no sales. Kaity is incredibly helpful and supportive and I’m excited to keep going!”

– Vesna, Australia

ENROl TODAY

Let’s start growing your biz, stat

VIP

$ 1197

or 6 x PAYMENTS OF $237

VIP PLUS

$ 1997

EXTRA 1:1 SUPPORT. ONLY 10 SPOTS.

Here’s what happens after you clickety-click that magical button!

1. You’ll choose your adventure with any major credit card or PayPal to complete your enrollment.

2. Right after you pay, you’ll get a confirmation email with all of your fancy enrollment deets (where to go, how to log in, where to find my delicious online community, etc).

3. Introduce yourself in the FB group, so we can get to know how awesome you are! Oh yeah. Let’s do this thing!

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This is for you if...

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This is not for you if...

all the a's to your q's

Module 1 will be released on the 12th of October and  the live portion of the course (FB support and coaching calls) will end on the 6th of December but you’ll have access to the content foreva.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. For this round, you will have lifetime access to the course, which means you will be able to get all future updates and new modules. This will be changing in the next launch, where you will only get 1 year to access the program.

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund. View the full returns policy here.

I hear ya! It’s a big decision, and I get that. Here’s how I like to answer this question. If you know you have a great business, but a major problem is that nobody bloody knows about you, this course is for you. You need to commit to two things though; 1. Time (you must do the work) 2. Investment (you must be prepared to spend money on ads) If you have a great business, are willing to invest and do the work, then this course is for you.

You sure can. Here’s the catch. Good Google Ads account managers cost money. Think AT LEAST $1k per month, plus setup fees and ad spend. If you learn how to do this yourself (in a profitable way), you’ll not only be able to invest the management and setup fees on adspend, but when the time does come that you’re able to afford to outsource to an expert, you’ll know how to tell whether they’re doing a good job or not.

Lessons are a mix of videos tutorials, worksheets and easy-to-follow written instructions.

Another one I TOTALLY get. Business overwhelm is real, and I certainly don’t want to add to that pile. This is a fluff-free, no BS way to learn Google Ads like an expert. I’ve trimmed the fat and only left the juicy parts in. You can either spend months piecing together everything yourself, or get your hand held through oh-so-simple training videos and step-by-step checklists and cheat sheets I’ve included. Realistically, you need to commit a couple of hours a week doing the learning and implementing, particularly during the first 8 weeks. After that, I will help you design a system that sees you spending 1 – 2 hours a week inside your ad account, freeing you up to do other things in your biz.

Yes, yes, yes!! Soooo many businesses have accounts, but they are pretty sh*tty and need to be completely overhauled. If you have a current ad account but it’s not really cutting the mustard, this course will teach you how to setup your account in the right way and optimize for ongoing success. Just ignore the bits that you’ve already done (yay for you!)

In a word, yes. This course is designed to teach you how to make more money, fast. As long as you are committed to investing money on ad spend, then hit the ‘enrol’ button quick smart.

Go right ahead! You are more than welcome to do that. Just a word of warning though, it has taken me YEARS to nail down the exact system that I teach in this course. And I promise you that you will save money in the long-term by taking this shortcut. You’ll reduce your own tension headaches (tech issues can be nightmares) and also save money on wasted ad spend.

Yes! You can definitely still join. The only part that you will need to do a bit of research on if you use a different platform, is the conversion tracking and connecting the tech. You will still be able to use the exact same optimization framework. I’ll provide as much support as possible in the Facebook group, and my goal is also to have additional platforms covered within the next year.

Hell yeah I am! Shoot me an email and I will get back to you. Send it to hello@sundaydigital.com.au and use the subject line “Course Questions”

One of the easiest and most consistent ways to grow your business is through Google Ads.

That’s why I’m more passionate about this topic than I am about the Kardashians, Real Housewives and Kombucha.

Because when you have a profit generating Google Ads marketing machine (or, account!) it’ll transform your business. You’ll have more time, freedom and, most importantly, peace of mind. No more middle of the night freak outs where you worry where your next dollar is coming from.

It’s time to decide, do you want to keep doing the same thing, struggling day in and day out to get leads and customers.

Or, let me show you the exact process I have used to scale hundreds of businesses, like yours. I want to teach you how to run your own profit generating Google Ads account, without the overwhelm.

Still not convinced? Test drive the course for 30 days, and if you get results. (the catch is, you must prove to me that you’ve implemented the work)

HERE’S YOUR CHANCE

I hope to see you on the inside!

enrol now

Let’s grow your biz, stat

VIP

$ 1197

or 6 x PAYMENTS OF $237

VIP PLUS

$ 1997

EXTRA 1:1 SUPPORT. ONLY 10 SPOTS.

© sunday digital 

 

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