“If you’re just starting out in the first few years, choose one to two areas that you think are gonna work or you know it’s gonna work and just focus on them without taking the next approach. You don’t have to be everywhere, you don’t have to be all things and chase every shiny tactic.”
When you start an ecommerce business, it’s really easy to get overwhelmed by all the things that need to be done. It might be writing blog posts, planning your email marketing, social media strategies… It can be a lot at times! That’s why it can be very beneficial to have someone from the outside to bring some structure into your business and have all the processes streamlined and simplified. This can really help to grow your business faster and bring peace of mind at the same time.
Today’s guests Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it’s 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported.
In this episode, we will be talking about how Lisa transitioned from corporate to coaching, why she pivoted and went down the ecommerce path, what are the common things that a lot of business owners have that are keeping them stuck and much more.
Let’s jump in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
Lisa’s background and what she does
Did Lisa have difficulties maintaining her job and also spending enough quality time with her kids
How Lisa developed the love of ecommerce
What are the things people really need to think about when starting their business
What is the resistance for people to do the tasks related to their business
What are some key elements that lead to a successful ecommerce brand
How Lisa works with her clients and for how long
Do people get results quicker when getting support from the outside?
Does Lisa only work with startups in their initial starting phase?
What are some of the non-negotiable marketing tactics when it comes to an ecommerce business
Don’t business owners focus on their websites as much as they should be?
Lisa’s tips on email marketing
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