Today’s podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they’re so incredibly valuable for your brand. So if you’ve got a google ad account and you’re not utilising shopping campaigns yet, this will be a great introduction for you.
Let’s jump in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
Overview on the different types of ads in your google ad account
The difference between search ads and shopping ads
Why shopping ads are valuable and can be more profitable for e-comm brands
How to optimise your shopping campaigns
Using them to discover converting search terms
An explanation on how bidding works in google ads
I also wanted to share with you that I was nominated for an Aus Mumpreneur People’s Choice Award and would really appreciate your support. To do that click here and scroll down to category number 8. Thank you!
And if you’re interested in the next round of my flagship course, early-bird registration to my ‘Profitable Promotion’ opens on the 31st of August and you have to be on the waitlist to receive the info & early-bird pricing.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
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