Writing adcopy can be a bit of a pain in the behind, right? (please say I’m not the only one!)

It can be really tricky to channel your customers and craft compelling copy that will entice them to click on your ad, ahead of your competition. 

Here are 7 tips to help you write kick ass copy. 

Tip #1 – Match User Intent

Make sure your ad reflects the keyword you are using. The more closely aligned your ad copy to the users search term, the more likely you are to get the click. Unfortunately, this means not using the same ad across your entire account. But, like everything else, the more precise and specific you get, the better your results will be. 

Tip #2 – Focus On The Benefits

How can your business improve the life of your target market? Make sure you give someone a clear reason to visit your site. Remember, benefits are distinctly different to features. Think of the outcome your customer will get by shopping with you. A benefit focuses on outcomes, for example the benefit of shopping with brand X might be that you look cute on the weekend. A feature on the otherhand is the nuts and bolts, the material, the colour etc etc.

Tip #3 – Address Common Objections

Are there common reasons why someone won’t buy from you? Have you heard the same thing time and time again? If you’re an online store, it might be that people think shipping times will be way too long. Highlighting that you offer free express shipping will address that. 

Tip #4 – Be Informative

Make sure you highlight important information about your business/product/service in your ad copy. That might be that you offer Afterpay, or you stock up to size 26, or that you focus on sustainability. 

Tip #5 – Address Your Audience

Don’t use generalisations. Use ‘you’ and ‘your’ in your ad copy if you’re speaking directly to someone. You want people to think you’re talking solely to them, and not to a group of nameless people. 

Tip #6 – Use Emotional Triggers

Focus on the core reason someone needs you and use that to your advantage. Don’t be afraid to tap into your audience’s anxiety, anger or FOMO. 

Tip #7 – Use Strong Call To Actions (CTAs)

Make sure you tell the user what you want them to do, whether that be ‘shop now’, ‘enquire now’ or ‘book now’. The more specific, the better. 

Do you have any other tips? I would love to hear about them in the comments!

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