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You're welcome Sarah!!⁠ ⁠ Sarah was one of my You're welcome Sarah!!⁠ ⁠ Sarah was one of my beaut bootcampers in June, and as a self-confessed tech-noob she got a whole heap of nuggets. ⁠ ⁠ (so much so, that she signed on to the paid full-blown course). ⁠ ⁠ In case you've missed me hawking this mini course over the past few days, let me fill you in. ⁠ ⁠ I'm running a free Google ads mini course/bootcamp/challenge (WHATEVER you want to call it) on the 28th of September. ⁠ ⁠ It goes for 5 days, there's some fun challenges where you'll learn a heap and connect with other business owners. ⁠ ⁠ It's going to be a blast. 👯‍♂️⁠ ⁠ Hop on over to my bio to join.
On today's episode of the poddy (Smart Online Mark On today's episode of the poddy (Smart Online Marketing) I'm joined by the lovely Emma Cook from The Australian Natural Soap Company. ⁠ ⁠ She started the biz with her husband out of their kitchen and now they have two factories and stockists worldwide. ⁠ ⁠ I talk to Emma about a lot, including how her role changed after the birth of her babe a couple of years ago, and how she's managing to work remotely during COVID.⁠ ⁠ Chuck your earbuds in and have a listen xo
In June, I ran a five day Google Ads mini course. In June, I ran a five day Google Ads mini course. ⁠ ⁠ I wanted to get 500 people registered, and even that I thought was a stretch goal. ⁠ ⁠ Turns out, 3000 people joined. ⁠ ⁠ And it was SO MUCH FUN. ⁠ ⁠ I'm running it again in a few weeks, and I want you to join. ⁠ ⁠ If you're an e-comm biz or a marketer looking to upskill in Google Ads, this is for you. ⁠ ⁠ There's five daily challenges, daily fb lives, supportive fb group and lots of amazing lessons to be learned. ⁠ ⁠ Michelle joined last round, and she thought it was worth every penny (lol, it's free). ⁠ ⁠ Jump to the link in my bio to join xx
It's not just you. ⁠ ⁠ I've been writing this It's not just you. ⁠ ⁠ I've been writing this to a bunch of clients this week. ⁠ ⁠ Performance seems to have dipped in the last few weeks. ⁠ ⁠ ❌ less people searching online⁠ ❌ lower conversion rates⁠ ❌ higher acquisition costs (lower profitability)⁠ ⁠ If this is also happening to you, you're not alone. ⁠ ⁠ I'm hearing similar things on the FB ads side of things too (if you're an ad manager, drop a comment below and let me know if you're seeing something similar)⁠ ⁠ I have a couple of theories why this might be happening. ⁠ ⁠ 😝 as the weather warms up in AU, more people are getting outdoors, and spending less time on devices⁠ ⁠ 😝 people are window shopping in the lead up the holidays, so they're clicking on ads, but not necessarily buying. ⁠ ⁠ 😝 There's usually a dip after a gift giving day (e.g. Father's Day)⁠ ⁠ (do you have any other theories?)⁠ ⁠ If you're experiencing this, don't turn off your ads. Instead, reduce your budgets, tighten up your optimisation and keep a closer eye on your account. ⁠ ⁠ It'll swing back around. You'll be rewarded over the holiday period if you stick out some more-expensive-than-normal weeks.
When I'm working with my private clients I usually When I'm working with my private clients I usually work within budget guidelines each month (for example, September budget is $30k)⁠ ⁠ Even though I've got a target budget, the overall goal of the ad account dictates how much I'll spend. ⁠ ⁠ I'm not just going to keep spending your money, if results tank and you're not getting any ROI. ⁠ ⁠ A good ads manager will communicate with you about how your ads are going during the month and let you know whether there's potential to spend more and maintain the same ROAS/lead cost, or that they need to actually spend less because the performance isn't there. ⁠ ⁠ If you're running your own ads account, try and see your budget as being fluid. ⁠ ⁠ It's dependent on your goals. ⁠ ⁠ You don't want to hit your monthly budget while sacrificing your profit. ⁠ ⁠ You also don't want to stick to your monthly budget, if there was potentially more sales you could have gotten, if you'd only upped the spend. ⁠ ⁠ On Wednesday, I'm going to be enrolling people into my five day free mini course where I teach you the core concepts for running a profitable ad account. ⁠ ⁠ If you're a keen bean, head to www.sundaydigital.com.au/course-waitlist and sign up so I can email you the link in no time.
Kerry went through 8 weeks of content in one week Kerry went through 8 weeks of content in one week 😂⁠
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