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My love language is spreadsheets 😍⁠ ⁠ This My love language is spreadsheets 😍⁠ ⁠ This cute lil pic is actually a real google sheet that I popped together, because I was sick of the thousands of ⁠ ⁠ "does this date work?" ⁠ ⁠ "what about October 2nd at 2.15pm for lunch, but I have to leave by 3.30"⁠ ⁠ that get flung around in a whatsapp group chat when I'm trying to organise a get together with 10 girlfriends (last year, obvi) ⁠ So I popped together a handy lil g-sheet, sent it around and everyone filled in their availability for the next couple of months. ⁠ ⁠ The date with the most amount of 'yes' against it won. Majority rules. ⁠ ⁠ So you can see that I even bring spreadsheets into non spreadsheet appropriate situations 😂⁠ ⁠ Next week, in my Google Ads bootcamp I'll be giving you my "Google Ads Calculator" spreadsheet. ⁠ ⁠ (You can also re-purpose this for other areas of your business, too)⁠ ⁠ You'll input a few numbers, and out will pop your expected Google Ads results. ⁠ ⁠ It goes hand in hand with my philosophy that you're not just running ads to have a grand ol' time. You're running ads to get a result.⁠ ⁠ Increase your sales. ⁠ ⁠ Get more leads. ⁠ ⁠ Make more money. ⁠ ⁠ Whatever it is, it's not just for the fun of it (unless you're a sicko like me that gets kicks out of numbers and all that jazz)⁠ ⁠ So before you even decide whether you should run ads, it's important to crunch the numbers and see whether your business is likely to get results, but on your existing stats. ⁠ ⁠ Head to www.sundaydigital.com.au/bootcamp to snag your possie and tag a mate who needs this.
Strap yourselves in, I'ma bout to tell you how I f Strap yourselves in, I'ma bout to tell you how I fell in love with Google Ads. ⁠ ⁠ In what feels like another lifetime, I was running my own e-comm biz, selling health food products (pictured here, 38 weeks preggo and shipping out a BUNCH of orders during our peak January sales). ⁠ ⁠ I dipped into SEO, but wasn't sold on that, and it didn't generate results quick enough (impatient? me? Never!)⁠ ⁠ So then I decided to dive deep into Adwords, as it was called back then. ⁠ ⁠ I was immediately hooked. The combo of data, numbers and maths spoke to my geeky side and so I decided to sell my biz, move agency side and specialise in paid ads. ⁠ ⁠ I was super duper lucky to work with some amazing businesses (hello Showpo, ButcherBox and Swimwear Galore) in agency-land and then after my second bub I took a risk and started my own biz (crisis around babies it seems). ⁠ ⁠ How did you get to where you are today? ⁠ ⁠ (Oh, and psst, next week I'm running a free five day mini course teaching e-comm businesses and marketers how to profitably use Google Ads. I'd love to see you there - www.sundaydigital.com.au/bootcamp)
My top three Google Ads tips?⁠ 💡⁠ ⁠ 1. Ma My top three Google Ads tips?⁠ 💡⁠ ⁠ 1. Make sure your tracking is one hundo so that you make sure you money is working for you ⁠ ⁠ 2. Check that your keywords are specific enough that they're focused on getting your target market to see your ads (you don't want to be showing ads to e'ryone, otherwise you'll just waste your budget) ⁠ ⁠ 3. Make sure your optimising on the reg. Put in the work and you'll see growth in your ad account. ⁠ ⁠ (oh and a sneaky number 4? Commit. Commit to at least a couple of months worth of advertising. This stuff ain't gonna go off overnight 🤙)⁠ ⁠ For more Google Ads tips, join my bootcamp that starts on the 28th of September. ⁠ ⁠ Join here >>⁠ www.sundaydigital.com.au/bootcamp⁠ ⁠
You're welcome Sarah!!⁠ ⁠ Sarah was one of my You're welcome Sarah!!⁠ ⁠ Sarah was one of my beaut bootcampers in June, and as a self-confessed tech-noob she got a whole heap of nuggets. ⁠ ⁠ (so much so, that she signed on to the paid full-blown course). ⁠ ⁠ In case you've missed me hawking this mini course over the past few days, let me fill you in. ⁠ ⁠ I'm running a free Google ads mini course/bootcamp/challenge (WHATEVER you want to call it) on the 28th of September. ⁠ ⁠ It goes for 5 days, there's some fun challenges where you'll learn a heap and connect with other business owners. ⁠ ⁠ It's going to be a blast. 👯‍♂️⁠ ⁠ Hop on over to my bio to join.
On today's episode of the poddy (Smart Online Mark On today's episode of the poddy (Smart Online Marketing) I'm joined by the lovely Emma Cook from The Australian Natural Soap Company. ⁠ ⁠ She started the biz with her husband out of their kitchen and now they have two factories and stockists worldwide. ⁠ ⁠ I talk to Emma about a lot, including how her role changed after the birth of her babe a couple of years ago, and how she's managing to work remotely during COVID.⁠ ⁠ Chuck your earbuds in and have a listen xo
In June, I ran a five day Google Ads mini course. In June, I ran a five day Google Ads mini course. ⁠ ⁠ I wanted to get 500 people registered, and even that I thought was a stretch goal. ⁠ ⁠ Turns out, 3000 people joined. ⁠ ⁠ And it was SO MUCH FUN. ⁠ ⁠ I'm running it again in a few weeks, and I want you to join. ⁠ ⁠ If you're an e-comm biz or a marketer looking to upskill in Google Ads, this is for you. ⁠ ⁠ There's five daily challenges, daily fb lives, supportive fb group and lots of amazing lessons to be learned. ⁠ ⁠ Michelle joined last round, and she thought it was worth every penny (lol, it's free). ⁠ ⁠ Jump to the link in my bio to join xx
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